Taking the idea that “Michael Jordan was a galaxy all to himself”, Tim photographed and directed a cosmically oriented campaign for the new Air Jordan XXX sneaker, featuring current basketball god Russell Westbrook. The campaign includes conceptual images and still lifes, a portrait based “zine” as well as a motion spot illustrating Russell’s galactic b-ball talent. “To dissect the journey is to miss the forest for the trees. The Air Jordan XXX is a unique synthesis of Jordan’s evolution as a player and a design collaborator.“
See more at www.air-jordan.com




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